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New Day Financial, LLC. in Alabama

HMDA record for properties in Alabama, calendar year 2024. National record · Alabama overview

LEI 549300SUCQ1358EGVE89
Reporting agency Department of Housing and Urban Development
State Alabama

HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws. The data do not include some legitimate credit risk considerations for loan approval and loan pricing decisions. Cells under 25 applications are withheld.

New Day Financial, LLC.'s 2024 HMDA record for Alabama covers 1,675 applications, 325 of them originated, worth $76m.

Its denial rate in the state was 51.9%, above the Alabama rate of 26.3% across all lenders and compared with the lender's national rate of 58.5%.

The median rate spread on its Alabama originations was 1.5 percentage points (state median 0.4).

Applications in the state were up 36% on 2023.

1,675applications in AL, 20243.8% of the lender's total
325loans originated$76m
51.9%denial rateAL all lenders 26.3%
1.5 ppmedian rate spreadAL 0.4 pp

Compared with the state and the lender's national record

MeasureIn AlabamaAlabama, all lendersNew Day Financial, LLC., all statesUnited States
Denial rate51.9%26.3%58.5%24.3%
Median rate spread, pp1.50.41.40.3
Originations with spread of 1.5 pp or more50.5%16.5%44.5%15.6%
Average originated loan$235k$228k$267k$329k
Home purchase share5.5%59.0%6.2%57.0%
FHA-insured share3.1%18.0%2.4%13.4%
VA-guaranteed share96.6%12.5%97.4%7.9%

Trend by year

ApplicationsOriginations

01,2862,5722022: 2,572 Applications2023: 1,233 Applications2024: 1,675 Applications2022: 430 Originations2023: 237 Originations2024: 325 Originations202220232024
New Day Financial, LLC. in Alabama: applications and originations, 2022–2024

This lender in stateAlabama, all lenders

0%31.3%62.6%2022: 62.6% This lender in state2023: 47.1% This lender in state2024: 51.9% This lender in state202220232024
Denial rate by year, state rate dashed

Loan purpose and loan type in Alabama

By purpose

Home purchase 6% (18)Refinancing 14% (46)Cash-out refinancing 78% (254)Other purpose 2% (7)

By type

Conventional 0% (1)FHA 3% (10)VA 97% (314)

Denial reasons as coded

Credit history56.5%
Debt-to-income ratio31%
Other6.1%
Collateral5.6%
Unverifiable information0.8%
Employment history0%
Insufficient cash (downpayment, closing costs)0%
Credit application incomplete0%
Mortgage insurance denied0%

Share of 377 denials in Alabama by first denial reason coded (outlined bar: all lenders in the state).

Counties in Alabama

CountyApplicationsOriginationsAmountDenial rate
Madison County15232$7.7m36.4%
Jefferson County18727$5.9m66.3%
Montgomery County10622$4.8m46.8%
Baldwin County9820$6.3m46.5%
Mobile County12319$3.4m59.6%
Lee County7016$5.0m32.1%
Russell County5615$4.0m44.4%
Calhoun County7014$2.6m57.9%
Houston County3811$2.4m—
DeKalb County2610$2.6m—
Tuscaloosa County539$2.3m—
Talladega County379$2.0m—
Dale County408$1.7m—
Autauga County358$1.8m—
Limestone County347$2.5m—
Elmore County307$1.8m—
Morgan County356$1.2m—
Shelby County455$1.6m—
Etowah County385$1.1m—
Cullman County272$570k—

Counties with at least 25 applications, by originations.

Questions and answers

How many mortgages did New Day Financial, LLC. originate in Alabama in 2024?

325 loans totalling $76m, from 1,675 applications reported for properties in Alabama.

What is New Day Financial, LLC.'s denial rate in Alabama?

51.9% of decided applications in Alabama were denied, against 26.3% for all lenders in the state and 58.5% for this lender nationally. HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws.

Which Alabama counties does New Day Financial, LLC. lend in most?

By originations: Madison County (32), Jefferson County (27), Montgomery County (22), Baldwin County (20), Mobile County (19).

Where does this data come from?

From the 2024 public HMDA loan/application register (FFIEC and CFPB), filtered to the lender's LEI and the property state. Cells under 25 applications are withheld.

Provenance

Source: HMDA public loan/application register 2022, 2023, 2024 (FFIEC and CFPB, public domain), records for this LEI with a property in Alabama. Built 1 Oct 2026; data through 1 Aug 2026. See methodology and corrections.