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New Day Financial, LLC. in Wisconsin

HMDA record for properties in Wisconsin, calendar year 2024. National record · Wisconsin overview

LEI 549300SUCQ1358EGVE89
Reporting agency Department of Housing and Urban Development
State Wisconsin

HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws. The data do not include some legitimate credit risk considerations for loan approval and loan pricing decisions. Cells under 25 applications are withheld.

In Wisconsin, New Day Financial, LLC. reported 618 applications and 128 originations for 2024, $29m in all.

Its denial rate in the state was 49.3%, above the Wisconsin rate of 17.1% across all lenders and compared with the lender's national rate of 58.5%.

The median rate spread on its Wisconsin originations was 1.4 percentage points (state median 0.2).

Applications in the state were up 15% on 2023.

618applications in WI, 20241.4% of the lender's total
128loans originated$29m
49.3%denial rateWI all lenders 17.1%
1.4 ppmedian rate spreadWI 0.2 pp

Compared with the state and the lender's national record

MeasureIn WisconsinWisconsin, all lendersNew Day Financial, LLC., all statesUnited States
Denial rate49.3%17.1%58.5%24.3%
Median rate spread, pp1.40.21.40.3
Originations with spread of 1.5 pp or more46.1%11.0%44.5%15.6%
Average originated loan$230k$223k$267k$329k
Home purchase share5.5%46.3%6.2%57.0%
FHA-insured share1.6%5.6%2.4%13.4%
VA-guaranteed share97.7%4.3%97.4%7.9%

Trend by year

ApplicationsOriginations

0516.51,0332022: 1,033 Applications2023: 536 Applications2024: 618 Applications2022: 147 Originations2023: 92 Originations2024: 128 Originations202220232024
New Day Financial, LLC. in Wisconsin: applications and originations, 2022–2024

This lender in stateWisconsin, all lenders

0%33.2%66.4%2022: 66.4% This lender in state2023: 51.4% This lender in state2024: 49.3% This lender in state202220232024
Denial rate by year, state rate dashed

Loan purpose and loan type in Wisconsin

By purpose

Home purchase 5% (7)Refinancing 20% (26)Cash-out refinancing 74% (95)

By type

Conventional 1% (1)FHA 2% (2)VA 98% (125)

Denial reasons as coded

Debt-to-income ratio44.9%
Credit history44.2%
Other7.2%
Collateral3.6%
Employment history0%
Insufficient cash (downpayment, closing costs)0%
Unverifiable information0%
Credit application incomplete0%
Mortgage insurance denied0%

Share of 138 denials in Wisconsin by first denial reason coded (outlined bar: all lenders in the state).

Counties in Wisconsin

CountyApplicationsOriginationsAmountDenial rate
Milwaukee County8416$3.4m57.5%
Outagamie County268$1.9m—
Racine County317$1.5m—

Counties with at least 25 applications, by originations.

Questions and answers

How many mortgages did New Day Financial, LLC. originate in Wisconsin in 2024?

128 loans totalling $29m, from 618 applications reported for properties in Wisconsin.

What is New Day Financial, LLC.'s denial rate in Wisconsin?

49.3% of decided applications in Wisconsin were denied, against 17.1% for all lenders in the state and 58.5% for this lender nationally. HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws.

Which Wisconsin counties does New Day Financial, LLC. lend in most?

By originations: Milwaukee County (16), Outagamie County (8), Racine County (7).

Where does this data come from?

From the 2024 public HMDA loan/application register (FFIEC and CFPB), filtered to the lender's LEI and the property state. Cells under 25 applications are withheld.

Provenance

Source: HMDA public loan/application register 2022, 2023, 2024 (FFIEC and CFPB, public domain), records for this LEI with a property in Wisconsin. Built 30 Sep 2026; data through 1 Aug 2026. See methodology and corrections.