Lender Register

States › Wisconsin › La Crosse County

La Crosse County, Wisconsin

Mortgage lending record for properties in the county, calendar year 2024.

FIPS 55063
Households 51,497
Population 121,060

HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws. The data do not include some legitimate credit risk considerations for loan approval and loan pricing decisions. Cells under 25 applications are withheld.

Lenders reported 3,514 mortgage applications in La Crosse County, Wisconsin, for 2024, and originated 2,584 loans worth $598m.

That is 50.2 originations per 1,000 households, against 55.4 for Wisconsin and 48.0 nationally.

The county's denial rate was 12.1%, below the state rate of 17.1%. The median rate spread on originated loans was 0.3 percentage points and 11.7% of originations were 1.5 points or more above the average prime offer rate.

30 lenders reached 25 applications in the county; the most active by originations were Altra Federal Credit Union (939), Governmental Employees Credit Union (93) and Servion (92).

Originations were about level with 2023.

3,514applications, 2024
2,584loans originated$598m
12.1%denial rateWI 17.1% · US 24.3%
50.2originations per 1,000 householdsWI 55.4 · US 48.0

Most active lenders

#LenderApplicationsOriginationsAmountDenial rateMedian spread
1Altra Federal Credit Union1,123939$183m6.6%—
2Governmental Employees Credit Union9893$7.4m1.1%—
3Servion10692$23m3.2%—
4Associated Bank NA12476$15m27.2%—
5Merchants Bank, National Association8674$15m7.5%—
6Coulee Bank10671$18m12.3%—
7State Bank Financial6556$22m1.7%—
8The First National Bank of Bangor5755$12m0.0%—
9Firefighters Credit Union7248$8.0m14.3%—
10Union Home Mortgage Corp.6248$11m9.3%—
11Park Bank National Association5146$6.9m4.1%—
12WNB Financial5545$11m4.3%—
13Rocket Mortgage6944$8.2m24.6%—
14Citizens State Bank4641$8.9m2.3%—
15Consumer Real Estate Finance Co / Society Mortgage4738$9.3m5.0%—
16Marine Credit Union7937$4.4m38.5%—
17Verve, A Credit Union5936$5.4m17.8%—
18Uw Credit Union4333$6.1m12.8%—
19Crosscountry Mortgage, LLC4932$9.0m8.3%—
20Mortgage Research Center4632$10m8.3%—
21Co-op Credit Union2928$4.8m0.0%—
22River Bank3126$33m0.0%—
23Us Bank, N.A.3925$6.6m24.2%—
241st Community Credit Union3724$3.8m9.1%—
25United Wholesale Mortgage2719$5.2m——
26BMO Harris Bank NA4218$3.7m40.0%—
27Freedom Mortgage Corporation3216$5.2m——
28Pennymac Loan Services LLC2511$2.7m——
29Discover Bank378$810k——
3021st Mortgage405$335k81.5%—

Lenders with at least 25 applications in the county, by originations; up to 40 shown of 30. Denial rate is denials over decided applications in this county.

Compared with Wisconsin and the nation

MeasureThis countyWisconsinUnited States
Denial rate12.1%17.1%24.3%
Median rate spread, pp0.30.20.3
Originations with spread of 1.5 pp or more11.7%11.0%15.6%
Average originated loan$232k$223k$329k
Originations per 1,000 households50.255.448.0
Home purchase share of originations51.5%46.3%57.0%
FHA-insured share3.9%5.6%13.4%
VA-guaranteed share4.9%4.3%7.9%

Rate spread distribution

Below 0 pp36.3%
0 to 0.5 pp27.7%
0.5 to 1 pp16.9%
1 to 1.5 pp7.3%
1.5 to 3 pp7.1%
3 or more pp4.6%

Share of 1,937 originated loans with a reported rate spread, by spread over the average prime offer rate (outlined bar: Wisconsin). Loans at 1.5 points or more on a first lien are what Regulation C calls higher-priced.

Loan purpose and loan type

By purpose

Home purchase 52% (1,332)Home improvement 13% (342)Refinancing 16% (406)Cash-out refinancing 10% (258)Other purpose 10% (246)

By type

Conventional 91% (2,352)FHA 4% (100)VA 5% (127)USDA 0% (5)

Trend by year

ApplicationsOriginations

02154.54,3092022: 4,309 Applications2023: 3,237 Applications2024: 3,514 Applications2022: 3,426 Originations2023: 2,523 Originations2024: 2,584 Originations202220232024
Applications and originations in La Crosse County, 2022–2024

This countyWisconsin

0%8.6%17.1%2022: 8.8% This county2023: 10.1% This county2024: 12.1% This county202220232024
Denial rate by year, state rate dashed

Questions and answers

Which lenders are most active in La Crosse County, WI?

By 2024 originations: Altra Federal Credit Union (939), Governmental Employees Credit Union (93), Servion (92), Associated Bank NA (76), Merchants Bank, National Association (74). 30 lenders had at least 25 applications in the county.

What is the mortgage denial rate in La Crosse County?

12.1% of decided applications were denied in 2024, against 17.1% across Wisconsin and 24.3% nationally.

How many mortgages were originated in La Crosse County in 2024?

2,584 loans totalling $598m, from 3,514 applications; 50.2 originations per 1,000 households.

Where does this data come from?

From the 2024 public HMDA loan/application register (FFIEC and CFPB), by property county; households from the Census Bureau American Community Survey 2024 five-year estimates.

Provenance

Source: HMDA public loan/application register 2022, 2023, 2024 (FFIEC and CFPB, public domain), records with a property in county FIPS 55063; households and population from the U.S. Census Bureau (ACS 2024 five-year estimates; Vintage 2024 population estimates). Built 30 Sep 2026; data through 1 Aug 2026. See methodology and corrections.