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Triad Financial Services, Inc. in Wisconsin

HMDA record for properties in Wisconsin, calendar year 2024. National record · Wisconsin overview

LEI 549300CB67L6KPJLHE19
Reporting agency Department of Housing and Urban Development
State Wisconsin

HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws. The data do not include some legitimate credit risk considerations for loan approval and loan pricing decisions. Cells under 25 applications are withheld.

In Wisconsin, Triad Financial Services, Inc. reported 870 applications and 261 originations for 2024, $16m in all.

Its denial rate in the state was 50.9%, above the Wisconsin rate of 17.1% across all lenders and compared with the lender's national rate of 55.7%.

The median rate spread on its Wisconsin originations was 2.5 percentage points (state median 0.2).

Applications in the state were about level with 2023.

870applications in WI, 20241.0% of the lender's total
261loans originated$16m
50.9%denial rateWI all lenders 17.1%
2.5 ppmedian rate spreadWI 0.2 pp

Compared with the state and the lender's national record

MeasureIn WisconsinWisconsin, all lendersTriad Financial Services, Inc., all statesUnited States
Denial rate50.9%17.1%55.7%24.3%
Median rate spread, pp2.50.22.70.3
Originations with spread of 1.5 pp or more89.7%11.0%84.8%15.6%
Average originated loan$60k$223k$99k$329k
Home purchase share99.2%46.3%99.5%57.0%
FHA-insured share0.0%5.6%0.0%13.4%
VA-guaranteed share0.0%4.3%0.0%7.9%

Trend by year

ApplicationsOriginations

04358702022: 722 Applications2023: 866 Applications2024: 870 Applications2022: 172 Originations2023: 239 Originations2024: 261 Originations202220232024
Triad Financial Services, Inc. in Wisconsin: applications and originations, 2022–2024

This lender in stateWisconsin, all lenders

0%30.1%60.2%2022: 60.2% This lender in state2023: 55.3% This lender in state2024: 50.9% This lender in state202220232024
Denial rate by year, state rate dashed

Loan purpose and loan type in Wisconsin

By purpose

Home purchase 99% (259)Refinancing 1% (2)

By type

Conventional 100% (261)

Denial reasons as coded

Debt-to-income ratio46.9%
Credit history19.5%
Other15%
Credit application incomplete11.8%
Collateral3.4%
Unverifiable information1.8%
Employment history1.6%
Insufficient cash (downpayment, closing costs)0%
Mortgage insurance denied0%

Share of 441 denials in Wisconsin by first denial reason coded (outlined bar: all lenders in the state).

Counties in Wisconsin

CountyApplicationsOriginationsAmountDenial rate
Rock County8228$1.5m52.4%
Fond du Lac County5726$1.6m47.4%
Eau Claire County5516$1.1m48.1%
Milwaukee County3311$435k48.5%
Kenosha County3011$665k50.0%
Dunn County2810$580k39.3%
Polk County2710$550k55.6%
Jefferson County419$565k56.1%
St. Croix County289$885k35.7%
Dane County508$660k46.0%
Wood County346$330k55.9%

Counties with at least 25 applications, by originations.

Questions and answers

How many mortgages did Triad Financial Services, Inc. originate in Wisconsin in 2024?

261 loans totalling $16m, from 870 applications reported for properties in Wisconsin.

What is Triad Financial Services, Inc.'s denial rate in Wisconsin?

50.9% of decided applications in Wisconsin were denied, against 17.1% for all lenders in the state and 55.7% for this lender nationally. HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws.

Which Wisconsin counties does Triad Financial Services, Inc. lend in most?

By originations: Rock County (28), Fond du Lac County (26), Eau Claire County (16), Milwaukee County (11), Kenosha County (11).

Where does this data come from?

From the 2024 public HMDA loan/application register (FFIEC and CFPB), filtered to the lender's LEI and the property state. Cells under 25 applications are withheld.

Provenance

Source: HMDA public loan/application register 2022, 2023, 2024 (FFIEC and CFPB, public domain), records for this LEI with a property in Wisconsin. Built 1 Oct 2026; data through 1 Aug 2026. See methodology and corrections.