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First Alliance Home Mortgage, in New Jersey

HMDA record for properties in New Jersey, calendar year 2024. National record · New Jersey overview

LEI 549300H12E7AUMUHP294
Reporting agency Department of Housing and Urban Development
State New Jersey

HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws. The data do not include some legitimate credit risk considerations for loan approval and loan pricing decisions. Cells under 25 applications are withheld.

First Alliance Home Mortgage,'s 2024 HMDA record for New Jersey covers 441 applications, 269 of them originated, worth $120m.

Its denial rate in the state was 8.8%, below the New Jersey rate of 26.0% across all lenders and compared with the lender's national rate of 6.4%.

The median rate spread on its New Jersey originations was 0.5 percentage points (state median 0.4).

Applications in the state were up 45% on 2023.

441applications in NJ, 202428.9% of the lender's total
269loans originated$120m
8.8%denial rateNJ all lenders 26.0%
0.5 ppmedian rate spreadNJ 0.4 pp

Compared with the state and the lender's national record

MeasureIn New JerseyNew Jersey, all lendersFirst Alliance Home Mortgage,, all statesUnited States
Denial rate8.8%26.0%6.4%24.3%
Median rate spread, pp0.50.40.40.3
Originations with spread of 1.5 pp or more4.4%17.7%2.5%15.6%
Average originated loan$447k$387k$330k$329k
Home purchase share81.0%51.0%71.4%57.0%
FHA-insured share29.4%11.2%35.8%13.4%
VA-guaranteed share2.2%2.9%4.0%7.9%

Trend by year

ApplicationsOriginations

0334.56692022: 669 Applications2023: 304 Applications2024: 441 Applications2022: 359 Originations2023: 159 Originations2024: 269 Originations202220232024
First Alliance Home Mortgage, in New Jersey: applications and originations, 2022–2024

This lender in stateNew Jersey, all lenders

0%13.8%27.6%2022: 10.9% This lender in state2023: 13.1% This lender in state2024: 8.8% This lender in state202220232024
Denial rate by year, state rate dashed

Loan purpose and loan type in New Jersey

By purpose

Home purchase 81% (218)Refinancing 19% (51)

By type

Conventional 68% (184)FHA 29% (79)VA 2% (6)

Denial reasons as coded

Debt-to-income ratio34.6%
Other30.8%
Collateral15.4%
Employment history7.7%
Insufficient cash (downpayment, closing costs)7.7%
Credit history3.8%
Unverifiable information0%
Credit application incomplete0%
Mortgage insurance denied0%

Share of 26 denials in New Jersey by first denial reason coded (outlined bar: all lenders in the state).

Counties in New Jersey

CountyApplicationsOriginationsAmountDenial rate
Ocean County5637$17m7.5%
Union County4329$13m6.5%
Middlesex County4827$12m6.9%
Essex County4926$15m25.7%
Bergen County4426$14m0.0%
Hudson County3323$10m11.5%

Counties with at least 25 applications, by originations.

Questions and answers

How many mortgages did First Alliance Home Mortgage, originate in New Jersey in 2024?

269 loans totalling $120m, from 441 applications reported for properties in New Jersey.

What is First Alliance Home Mortgage,'s denial rate in New Jersey?

8.8% of decided applications in New Jersey were denied, against 26.0% for all lenders in the state and 6.4% for this lender nationally. HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws.

Which New Jersey counties does First Alliance Home Mortgage, lend in most?

By originations: Ocean County (37), Union County (29), Middlesex County (27), Essex County (26), Bergen County (26).

Where does this data come from?

From the 2024 public HMDA loan/application register (FFIEC and CFPB), filtered to the lender's LEI and the property state. Cells under 25 applications are withheld.

Provenance

Source: HMDA public loan/application register 2022, 2023, 2024 (FFIEC and CFPB, public domain), records for this LEI with a property in New Jersey. Built 1 Oct 2026; data through 1 Aug 2026. See methodology and corrections.