Lenders › Assurance Financial Group, L.L.C.
Assurance Financial Group, L.L.C.
HMDA reporter, headquartered in Baton Rouge, Louisiana. Record for calendar year 2024.
HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws. The data do not include some legitimate credit risk considerations for loan approval and loan pricing decisions. Figures are from the 2024 public HMDA loan/application register; cells under 25 applications are withheld.
In 2024, Assurance Financial Group, L.L.C. filed HMDA records for 3,085 applications and 2,286 originations in 7 states, worth $582m.
Its denial rate, the share of decided applications the lender denied, was 5.4%, below the national rate of 24.3% and below the Louisiana rate of 30.2%. 485 applications were withdrawn by the applicant and 184 files were closed for incompleteness; those are not counted in the denial rate.
The median rate spread on its originated loans, the difference between the loan's APR and the average prime offer rate, was 0.5 percentage points (national median 0.3); 5.1% of its originations had a spread of 1.5 points or more.
By loan purpose the originations were mostly home purchase (86%) and refinancing (9%); by loan type, conventional (64%) and FHA (23%).
The largest volumes were in Louisiana (1,001 originations), Alabama (658 originations) and South Carolina (269 originations).
Applications were down 13% on 2023.
Compared with Louisiana and the nation
| Measure | This lender | Louisiana, all lenders | United States |
|---|---|---|---|
| Denial rate (denied ÷ decided applications) | 5.4% | 30.2% | 24.3% |
| Median rate spread, percentage points | 0.5 | 0.4 | 0.3 |
| Originations with spread of 1.5 pp or more | 5.1% | 17.0% | 15.6% |
| Average originated loan | $255k | $234k | $329k |
| Home purchase share of originations | 86.0% | 63.7% | 57.0% |
| FHA-insured share of originations | 23.4% | 20.7% | 13.4% |
| VA-guaranteed share of originations | 6.6% | 9.3% | 7.9% |
| Applications withdrawn by applicant | 15.7% | 13.5% | 14.3% |
Louisiana is the lender's largest state by applications. State and national columns cover every HMDA reporter. Rate spread is reported on originated loans only.
Trend by year
ApplicationsOriginations
This lenderLouisianaUnited States
| Year | Applications | Originations | Amount | Denial rate | Median spread | LAR records |
|---|---|---|---|---|---|---|
| 2018 | — | — | — | — | — | 3,937 |
| 2019 | — | — | — | — | — | 6,396 |
| 2020 | — | — | — | — | — | 13,626 |
| 2021 | — | — | — | — | — | 10,226 |
| 2022 | 5,663 | 3,754 | $964m | 5.6% | 0.7 | 5,665 |
| 2023 | 3,562 | 2,508 | $606m | 3.1% | 0.6 | 3,563 |
| 2024 | 3,085 | 2,286 | $582m | 5.4% | 0.5 | 3,092 |
Applications, originations and rates are computed from the public LAR for 2022, 2023, 2024; LAR record counts come from each year's transmittal sheet.
Loan purpose and loan type
By purpose
Home purchase 86% (1,966)Home improvement 0% (4)Refinancing 9% (209)Cash-out refinancing 5% (106)Other purpose 0% (1)
By type
Conventional 64% (1,465)FHA 23% (536)VA 7% (150)USDA 6% (135)
| Loan type | Applications | Originations | Denied | Denial rate (of applications) |
|---|---|---|---|---|
| Conventional | 2,001 | 1,465 | 71 | 3.5% |
| FHA-insured | 712 | 536 | 41 | 5.8% |
| VA-guaranteed | 195 | 150 | 10 | 5.1% |
| USDA Rural Housing Service or Farm Service Agency guaranteed | 177 | 135 | 8 | 4.5% |
Shares are of originated loans. The per-type denial rate here divides denials by all applications of that type, because decided counts are not kept per type.
Action taken
| HMDA action taken | Records | Share |
|---|---|---|
| 1 Loan originated | 2,286 | 73.9% |
| 2 Application approved but not accepted | 0 | 0.0% |
| 3 Application denied | 130 | 4.2% |
| 4 Application withdrawn by applicant | 485 | 15.7% |
| 5 File closed for incompleteness | 184 | 6.0% |
| 6 Purchased loan | 0 | 0.0% |
| 7 Preapproval request denied | 2 | 0.1% |
| 8 Preapproval request approved but not accepted | 5 | 0.2% |
Codes and labels are the HMDA action-taken codes. Applications are codes 1–5; the denial rate divides code 3 by codes 1–3.
Denial reasons as coded
Share of the lender's 130 denials by the first denial reason it coded (outlined bar: all lenders nationally). Lenders may record up to four reasons; only the first is counted here.
States
| State | Applications | Originations | Amount | Denial rate | Median spread |
|---|---|---|---|---|---|
| Louisiana | 1,328 | 1,001 | $237m | 5.7% | 0.5 |
| Alabama | 876 | 658 | $143m | 5.1% | 0.6 |
| South Carolina | 360 | 269 | $66m | 5.6% | 0.4 |
| Georgia | 218 | 153 | $61m | 2.5% | 0.4 |
| Texas | 123 | 93 | $36m | 3.1% | 0.2 |
| Florida | 33 | 19 | $8.6m | — | — |
| Mississippi | 32 | 21 | $4.9m | — | — |
States with at least 25 applications. States with 100 or more link to the lender's page for that state.
Counties
| County | State | Applications | Originations | Amount | Denial rate |
|---|---|---|---|---|---|
| East Baton Rouge Parish | LA | 334 | 247 | $69m | 5.0% |
| Jefferson County | AL | 193 | 121 | $26m | 9.7% |
| Lauderdale County | AL | 132 | 106 | $21m | 6.2% |
| Lafayette Parish | LA | 135 | 102 | $23m | 1.9% |
| Ouachita Parish | LA | 133 | 102 | $22m | 6.4% |
| Colbert County | AL | 109 | 86 | $14m | 2.3% |
| Richland County | SC | 101 | 78 | $17m | 2.5% |
| Aiken County | SC | 107 | 72 | $17m | 7.7% |
| Terrebonne Parish | LA | 94 | 72 | $16m | 8.9% |
| Shelby County | AL | 80 | 62 | $17m | 6.1% |
| Ascension Parish | LA | 75 | 60 | $18m | 3.2% |
| Madison County | AL | 74 | 60 | $17m | 1.6% |
| Caddo Parish | LA | 69 | 58 | $12m | 1.7% |
| Lafourche Parish | LA | 67 | 54 | $13m | 1.8% |
| Livingston Parish | LA | 64 | 52 | $12m | 3.7% |
| Pike County | AL | 57 | 48 | $9.4m | 5.9% |
| Lexington County | SC | 54 | 43 | $13m | 2.3% |
Up to 30 counties with at least 50 applications, by originations.
Questions and answers
How many mortgages did Assurance Financial Group, L.L.C. originate in 2024?
2,286 loans totalling $582m, from 3,085 applications reported under HMDA. It also purchased 0 loans from other institutions, which are counted separately.
What is Assurance Financial Group, L.L.C.'s denial rate and how does it compare?
5.4% of decided applications were denied in 2024, against 24.3% nationally and 30.2% in Louisiana. HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws; the data do not include some legitimate credit risk considerations.
Which counties does Assurance Financial Group, L.L.C. lend in most?
By originations: East Baton Rouge Parish, LA (247), Jefferson County, AL (121), Lauderdale County, AL (106), Lafayette Parish, LA (102) and Ouachita Parish, LA (102).
What loan types does Assurance Financial Group, L.L.C. make?
Conventional 1,465, FHA 536, VA 150 and USDA 135 originations in 2024; by purpose, home purchase 1,966, home improvement 4, refinancing 209, cash-out refinancing 106 and other purpose 1.
What reasons did Assurance Financial Group, L.L.C. report for denials?
The first denial reason recorded most often was debt-to-income ratio (55), credit history (21) and collateral (16), as coded by the lender in its HMDA filing.
Where does this data come from?
From the 2024 public HMDA loan/application register published by the FFIEC and CFPB, with the lender's name from its HMDA transmittal sheet. Cells under 25 applications are withheld.
Provenance
Source: Home Mortgage Disclosure Act public loan/application register for 2024 (trend years 2022, 2023, 2024) and transmittal sheets 2018–2024, published by the FFIEC and CFPB at ffiec.cfpb.gov, public domain. Lender identity is the LEI and name on its transmittal sheet. This site was built 30 Sep 2026. Errors in processing are corrected at the next build; see corrections. Data through 1 Aug 2026.