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Assurance Financial Group, L.L.C. in Alabama

HMDA record for properties in Alabama, calendar year 2024. National record · Alabama overview

LEI 254900ZX1UPIG2E7TH11
Reporting agency Department of Housing and Urban Development
State Alabama

HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws. The data do not include some legitimate credit risk considerations for loan approval and loan pricing decisions. Cells under 25 applications are withheld.

Assurance Financial Group, L.L.C.'s 2024 HMDA record for Alabama covers 876 applications, 658 of them originated, worth $143m.

Its denial rate in the state was 5.1%, below the Alabama rate of 26.3% across all lenders and compared with the lender's national rate of 5.4%.

The median rate spread on its Alabama originations was 0.6 percentage points (state median 0.4).

Applications in the state were up 5% on 2023.

876applications in AL, 202428.4% of the lender's total
658loans originated$143m
5.1%denial rateAL all lenders 26.3%
0.6 ppmedian rate spreadAL 0.4 pp

Compared with the state and the lender's national record

MeasureIn AlabamaAlabama, all lendersAssurance Financial Group, L.L.C., all statesUnited States
Denial rate5.1%26.3%5.4%24.3%
Median rate spread, pp0.60.40.50.3
Originations with spread of 1.5 pp or more6.7%16.5%5.1%15.6%
Average originated loan$217k$228k$255k$329k
Home purchase share85.1%59.0%86.0%57.0%
FHA-insured share27.2%18.0%23.4%13.4%
VA-guaranteed share5.5%12.5%6.6%7.9%

Trend by year

ApplicationsOriginations

0507.51,0152022: 1,015 Applications2023: 835 Applications2024: 876 Applications2022: 689 Originations2023: 596 Originations2024: 658 Originations202220232024
Assurance Financial Group, L.L.C. in Alabama: applications and originations, 2022–2024

This lender in stateAlabama, all lenders

0%13.6%27.1%2022: 5.9% This lender in state2023: 2.6% This lender in state2024: 5.1% This lender in state202220232024
Denial rate by year, state rate dashed

Loan purpose and loan type in Alabama

By purpose

Home purchase 85% (560)Home improvement 0% (2)Refinancing 9% (56)Cash-out refinancing 6% (40)

By type

Conventional 65% (430)FHA 27% (179)VA 5% (36)USDA 2% (13)

Denial reasons as coded

Debt-to-income ratio22.9%
Collateral22.9%
Credit history20%
Insufficient cash (downpayment, closing costs)11.4%
Other11.4%
Employment history5.7%
Unverifiable information5.7%
Credit application incomplete0%
Mortgage insurance denied0%

Share of 35 denials in Alabama by first denial reason coded (outlined bar: all lenders in the state).

Counties in Alabama

CountyApplicationsOriginationsAmountDenial rate
Jefferson County193121$26m9.7%
Lauderdale County132106$21m6.2%
Colbert County10986$14m2.3%
Shelby County8062$17m6.1%
Madison County7460$17m1.6%
Pike County5748$9.4m5.9%

Counties with at least 25 applications, by originations.

Questions and answers

How many mortgages did Assurance Financial Group, L.L.C. originate in Alabama in 2024?

658 loans totalling $143m, from 876 applications reported for properties in Alabama.

What is Assurance Financial Group, L.L.C.'s denial rate in Alabama?

5.1% of decided applications in Alabama were denied, against 26.3% for all lenders in the state and 5.4% for this lender nationally. HMDA data alone cannot be used to determine whether a lender is complying with fair lending laws.

Which Alabama counties does Assurance Financial Group, L.L.C. lend in most?

By originations: Jefferson County (121), Lauderdale County (106), Colbert County (86), Shelby County (62), Madison County (60).

Where does this data come from?

From the 2024 public HMDA loan/application register (FFIEC and CFPB), filtered to the lender's LEI and the property state. Cells under 25 applications are withheld.

Provenance

Source: HMDA public loan/application register 2022, 2023, 2024 (FFIEC and CFPB, public domain), records for this LEI with a property in Alabama. Built 30 Sep 2026; data through 1 Aug 2026. See methodology and corrections.